For skincare & beauty brands
Skincare brands deserve more than pretty charts.
Most premium beauty brands are quietly losing 40-60% of their profit to expensive ads, one-time buyers, and inventory guesswork. We fix all three.
Real Growth by Fixing Repeat Customers & Inventory
$45k-$180k/year
$35-$85
What it costs to win a skincare customer
12-18% → 25-35%
How many customers could be buying again
The problem
Ads Cost More. Customers Don't Come Back. Stock Is a Guess.
Every skincare brand is bidding on the same handful of Meta and Google ads, so the cost to win a new customer keeps climbing. Meanwhile, most customers buy once and never return, because the follow-up emails and texts haven't been touched in over a year. And figuring out how much stock to order is basically guesswork — a single TikTok mention can sell out a product overnight, or leave you sitting on boxes nobody wants.
- 01
Ads keep getting more expensive
Every skincare brand fights over the same Meta and Google ad space, so prices keep rising. And the same 'before and after' photo stops working after just a few weeks.
- 02
Shoppers research everything first
Skincare buyers look up ingredients, read studies, and compare brands before they buy. Generic sales copy doesn't convince them — clear, honest information does.
- 03
A lot of products get returned
15-25% of skincare orders come back — skin reactions, unmet expectations, or the wrong product for their skin type. Every return eats into profit and needs a thoughtful response.
- 04
Demand swings with the seasons and social media
People want moisturizer in winter and sunscreen in summer — and a single TikTok video can spike demand 3-5x overnight. Guessing at stock levels leaves money on the table either way.
- 05
Most customers only buy once
Skincare is something people repurchase regularly, but many switch brands after their first order. Without a real follow-up plan, it takes too long to make back what you spent to win them.
Before and after
What usually changes for Skincare & Beauty brands after working with us:
Cost to Win a New Customer
Current
65$
Optimized
42$
-35% improvement
Customers Who Buy Again
Current
15%
Optimized
28%
87% improvement
Money Tied Up in Unsold Stock
Current
3.5% monthly
Optimized
2% monthly
-40% improvement
Emails People Actually Open
Current
12%
Optimized
24%
100% improvement
The fix
What we actually do about it.
AI Development
We build a simple system that watches your sales, social media buzz, and the time of year, and tells you what to stock and when — so you're not guessing.
Outcome
Fewer sold-out products, less money stuck in unsold boxes, and $50k-$200k+ freed up to spend elsewhere.
Performance Marketing
We test 8-12 new ad ideas every week in small batches, and move your ad budget toward the customers most likely to buy — not just anyone scrolling by.
Outcome
The cost to win a customer drops 25-35%, and for every dollar spent on ads, you get back $2.80-$3.20 within 90 days.
Lead Generation
A simple quiz helps shoppers find the right product for their skin — and gives us their email before they even check out. Follow-up emails answer their questions and build trust.
Outcome
12-18% of quiz-takers become email subscribers, and that list drives extra sales down the line.
Fractional CMO
One experienced marketing leader ties your ads, follow-up, and brand story together — something most founder-led skincare brands don't have time to do themselves.
Outcome
A clear plan the whole team follows, wasted spend cut, and more budget behind what's actually working.
Results
What it looks like when it works.
Premium skincare line
Monthly revenue from $45k to $115k
210% growth in 90 days. Cost to win a customer dropped 28%, and repeat buyers grew to 31%.
Skin-treatment brand
Cost to win a first-time customer
Dropped from $68 to $52 by targeting the right shoppers earlier.
FAQ
Skincare & Beauty questions, answered.
Big names like Proactiv, Amazon, and Sephora are all bidding on the same skincare shoppers you are, which drives ad prices up. Winning means either outbidding them for new shoppers, or finding shoppers who already want your product before they get expensive.
Free growth check-up
Ready to fix this for your skincare & beauty brand?
Get a free, no-pressure look at your business. We only take on brands where we’re confident we can make a real difference.
- 1
Tell us about your brand
Two minutes. Name, website, email.
- 2
We look at your numbers
Ads, site and orders — before we ever get on a call.
- 3
You get the one big fix
The single biggest thing holding growth back, and what it's worth.
Apply for a check-up
Reply in 1 business dayRoughly how much do you sell each month?
Pick one to continue. We work with brands at every stage.