For food & beverage brands
Selling food online is a shipping problem with a marketing layer on top.
Great taste matters, but so does the product arriving on time and in good shape. The math only works if customers come back and you're not wasting inventory. We build both.
Better Shipping & Customers Who Keep Coming Back
$100k-$400k/year
$20-$60
What it costs to win a food & drink customer
30-50%
How many customers need to order again
The problem
Expensive to Make. Tricky to Ship. Most People Only Buy Once.
Food and drink brands spend more on ingredients than almost any other category (40-60% of revenue), and shipping adds another $8-$15 per order. That means the profit on a customer's first order is razor thin — you need them to come back. But shipping problems mean products go bad, run out, or arrive damaged, which frustrates customers. Nothing about the math works unless more than 40% of customers order again.
- 01
Keeping food cold in transit is expensive
Insulated boxes, ice packs, and fast delivery all cost money. Shipping a food order costs 2-3x more than shipping clothes or beauty products, which squeezes profit hard.
- 02
Ingredients are expensive, so margins are thin
Food has high ingredient costs to begin with (gross margin often 40-55%). After ads, cold shipping, and packaging, what's actually left can shrink to 10-20%.
- 03
Product goes bad if it doesn't sell fast enough
Food has an expiration date. Order too much and it becomes waste. Order too little and you miss sales. Getting the forecast right really matters.
- 04
The grocery store down the street is a competitor
Customers can buy your product — or something similar — at Whole Foods or on Amazon. Selling directly only makes sense if you offer something exclusive, better quality, or real rewards for buying direct.
- 05
Certain times of year drive huge demand spikes
Summer drinks, holiday treats, and seasonal ingredients create sudden surges. Planning stock around the rest of the year gets complicated.
Before and after
What usually changes for Food & Beverage brands after working with us:
Customers Who Order Again
Current
22%
Optimized
48%
118% improvement
Product That Goes to Waste
Current
4.2%
Optimized
1%
-74% improvement
Months to Break Even on a Customer
Current
5.2months
Optimized
2months
-60% improvement
Profit Per Customer
Current
18$
Optimized
32$
78% improvement
The fix
What we actually do about it.
AI Development
We forecast demand by product, by region, and by season, and factor in expiration dates so nothing goes to waste unnecessarily. We can even predict when a customer is likely to order again and reach out before they think of it themselves.
Outcome
40-50% less product wasted, $30k-$100k+ in cash freed up from inventory, and stock that moves 20-30% faster.
Performance Marketing
We plan campaigns around what's in season and ingredients that are actually available, and target repeat customers with new flavors and limited-time offers rather than chasing new shoppers every time.
Outcome
Repeat orders rise 15-25%, cost to win back a repeat customer drops 40-60%, and seasonal campaigns bring in more for every ad dollar spent.
Lead Generation
A flavor and dietary-preference quiz captures what people actually want, and builds an email list for pre-orders, new launches, and seasonal drops. Texts handle time-sensitive flash sales.
Outcome
20-25% of visitors leave an email, 30-40% of repeat revenue comes from email and text, and winning back a repeat customer gets cheaper.
Fractional CMO
One experienced marketing leader balances winning new customers with the bigger priority — keeping the ones you have — and can build a subscription option for steady, predictable revenue.
Outcome
A subscriber base that makes stock planning far less stressful and brings in reliable, repeat revenue.
Results
What it looks like when it works.
Specialty coffee brand
Customers who order again
Grew from 22% to 38% with a subscription option and rotating seasonal flavors.
Craft beverage brand
Cost to win back repeat customers
Cut by 55% through email and text flash sales. Customer value rose 60%.
FAQ
Food & Beverage questions, answered.
Yes, if the numbers work. Subscriptions solve two problems at once: (1) predictable revenue makes stock planning easier, and (2) it's much cheaper to keep a subscriber than to win a brand-new customer through ads. The trade-off is tighter margins from subscriber discounts. Works best for products people buy on a rhythm — coffee, supplements, drinks — or seasonal flavor rotations.
Free growth check-up
Ready to fix this for your food & beverage brand?
Get a free, no-pressure look at your business. We only take on brands where we’re confident we can make a real difference.
- 1
Tell us about your brand
Two minutes. Name, website, email.
- 2
We look at your numbers
Ads, site and orders — before we ever get on a call.
- 3
You get the one big fix
The single biggest thing holding growth back, and what it's worth.
Apply for a check-up
Reply in 1 business dayRoughly how much do you sell each month?
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