Case study
A Skincare Subscription Brand
How honest reporting and simple automation grew repeat revenue by 210% in 90 days for a brand where ads kept getting pricier while profit stayed flat.
90 days
Timeframe
3 of 4
Services used
+210%
More repeat revenue
$425k
Extra revenue
The 90-day story
Week 1–2: Finding the real problem
Checking where the money actually went
We traced every dollar spent on Meta, Google, and email back to what the brand actually kept as profit. Their old agency said ads were returning $2.50 for every $1 spent. Once we counted refunds and returns, the real number was closer to $1.20. That gap was quietly draining the business.
What the platform reported
$2.50 back per $1
What was really happening
$1.20 back per $1
Money quietly wasted
$127k a month
Week 3–4: Making a plan
Bringing in senior leadership, part-time
We set honest targets and figured out why customers weren't coming back for a second order, even on a subscription. The cause: the welcome emails hadn't been updated in a year and a half. 4 out of 10 new customers never ordered again.
Customers who came back
42%
Our target
68%
Revenue left on the table
$85k a month
Week 5–8: Putting the fix in place
Automatic follow-ups and faster ad testing
We set up automatic emails and texts that bring shoppers back when they leave items in their cart, which lifted the average order size by 18%. We also started testing new ad ideas every week instead of once a month — 12 new ideas a week instead of 3. Winning ads were found much faster.
Bigger average orders
+18%
New ad ideas tested weekly
12 (was 3/month)
Time to find a winning ad
67% faster
Week 9–12: Growing it
Doubling down on what worked
With honest numbers and ads that actually worked, we moved spend toward what was making money and away from what wasn't, every single week. More customers started coming back thanks to the automatic follow-ups. Repeat monthly revenue grew 210%, while the cost of winning a new customer stayed the same.
More repeat revenue
+210%
Customers who came back
64% (was 42%)
Time to earn back ad cost
18 days (was 31)
The results
Every number below is measured against real profit and repeat customers, not the rosy numbers an ad platform shows you.
More repeat revenue
+210%
In 90 days
Real return on ad spend
$3.10 per $1
Up from $1.20
Customers who came back
64%
Up from 42%
Time to earn back ad cost
18 days
Down from 31 days
Bigger average orders
+23%
From bundles and add-ons
What a customer is worth over time
+94%
Thanks to more repeat orders
Why it worked
Growth came from fixing three connected problems at the same time, not picking just one.
Honest numbers
The brand's old agency reported $2.50 back for every $1 spent. We showed the real number was $1.20. Spending didn't change until we proved it.
Customers who come back
A subscription that doesn't bring people back is just an expensive way to lose money. Fixing the welcome emails doubled how many customers stayed.
Faster ad testing
Testing new ads every week instead of once a month meant we found what worked 4 times faster — so we could spend more, sooner, on the ads that actually paid off.
Free growth check-up
Stuck in the same trap?
Ads getting pricier, profit staying flat, customers not coming back. We’ve seen this exact pattern in dozens of subscription brands. Let’s take a look at yours, free.
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Tell us about your brand
Two minutes. Name, website, email.
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We look at your numbers
Ads, site and orders — before we ever get on a call.
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You get the one big fix
The single biggest thing holding growth back, and what it's worth.
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