How to Get Mentioned by Claude: A Guide for Business Software Companies

When a startup's technical lead needs to compare API platforms, they ask Claude. When a procurement team wants a shortlist of project management tools, Claude is one of the first places they look. When a marketing VP wants to understand how competitors position themselves, Claude is already helping them think it through.

Yet most business software companies haven't done anything to show up in Claude's answers. They're still focused entirely on Google ranking and paid search, which means they're missing a way people are discovering vendors right now — one where almost nobody else is competing for attention yet.

Why Getting Mentioned By Claude Matters

Claude reaches a specific audience: decision-makers, technical buyers, and people who use AI to think through problems. These are exactly the people who influence what software a business buys.

• The earliest research often happens in Claude, before a prospect ever visits your website. If you're not mentioned there, you're not even on their list.
• People using Claude tend to be more serious than typical search traffic — they're actively researching, often with real budget to spend.
• Claude gives conversational answers, not a ranked list. Being mentioned once matters more than being #1 for a search term.
• Business buying decisions take a while — being mentioned early pays off over the weeks a company spends evaluating options internally before they ever contact a vendor.

Letting Claude Read Your Site

The first technical requirement: your site's settings need to specifically allow Claude's crawler in.

Check your site's robots file. If you have a rule that blocks everything by default, you're blocking Claude (and ChatGPT and Perplexity too). Most business sites inherited this from an old corporate "block everything" policy that nobody ever revisited.

• Allow: ClaudeBot, anthropic-ai (Claude's crawlers)
• Allow: GPTBot, ChatGPT-User (for ChatGPT and related tools)
• Allow: PerplexityBot (Perplexity — strong adoption among business users)
• Allow: Google-Extended (Google's AI summaries)
• Allow: Googlebot, Bingbot (regular search)
• Consider blocking: CCBot (only collects training data, never mentions you)

This is a quick, easily-reversed change with no real downside if you want AI tools to mention you.

Simple Files That Help AI Tools Understand You

As AI tools start evaluating vendors on a buyer's behalf, not just chatting with them, they need information they can actually read — not marketing copy that only shows up after interactive page elements load.

Create a plain-text pricing file at your site's root with your pricing tiers, what's included, and any limits. AI tools will find and read it:

• Tier names, prices (monthly / yearly), and billing details
• What's included at each tier, and what costs extra
• Contract terms if relevant (annual commitment, cancellation policy)
• Limits per tier (usage caps, number of users, storage, support response time)
• A link to your sales team for larger custom deals

Also create or expand a simple text file (called llms.txt) describing your product, who it's for, and links to your key pages. Claude uses this to understand what you offer without wading through marketing copy.

How To Write Your Pages So Claude Can Use Them

Claude pulls specific passages from pages to build its answers. To get mentioned, your content needs to be visible and pullable — not hidden behind clicks or interactive elements.

Product Pages

• Open with one plain sentence explaining what your product does and who it's for.
• Put comparisons in a plain table on the page, not a pop-up or a dropdown.
• List your integrations as visible text, not through a search box that only loads after clicking.
• Show pricing without needing to open a pop-up or a different page.

Feature Pages

• Open every feature section with a direct explanation (40–60 words) covering what it does and why it matters.
• Use clear headings that match how someone would actually ask about that feature.
• Include real examples with specific, measurable results.
• Link to or reference outside research that backs up the feature's value.

Comparison Pages

Business buyers ask Claude directly to compare vendors. This kind of content gets mentioned a lot. Make sure it's:

• In a plain table on the page, not tabs or a slideshow
• Honest about trade-offs, not just your product's strengths
• Specific: "3x faster" beats "faster" beats no comparison at all
• Backed by outside research where you have it (e.g. Forrester, Gartner, independent tests)

What Makes Claude Trust You

Claude mentions brands it sees as trustworthy. What signals trust to Claude is different from what signals it to Google.

• **Your own research or data**: Benchmarks, survey results, or analysis you did yourself beat just linking to someone else's report.
• **Named experts**: Show author names, titles, and company on your product and marketing pages.
• **Outside sources**: Link to analyst reports, academic research, or independent tests that back up what you claim.
• **Specific numbers**: "Cuts setup time by 78%" gets mentioned more than "Significantly cuts setup time."
• **Recency**: A visible last-updated date signals the information is current.

Where Business Software Gets Mentioned By Claude

Claude mentions business software vendors most often for questions like:

• "What's the best [product category] for [use case]?" → Product pages, comparisons
• "Compare [vendor A] vs [vendor B]" → Your comparison page, if it's honest and clearly laid out
• "How much does [product] cost?" → Your plain-text pricing file or a clear pricing page
• "What does [product] integrate with?" → Your integrations page
• "How do I [task] in [product]?" → Help docs, feature guides
• "Is [vendor] good for [industry/team size]?" → Use-case pages, customer stories

A Quick Checklist

Run through this to find your gaps:

1. Ask Claude: "What are the top tools for [your product category]?" Note whether you're mentioned and how.
2. Ask Claude: "Compare [your product] vs [top competitor]." See if Claude gives a structured comparison.
3. Check your robots file for ClaudeBot. Is it allowed in?
4. Open your pricing page in a browser. Is everything visible without clicking, scrolling, or waiting for something to load?
5. Check your product docs. Are integrations, features, and comparisons visible on the page, or hidden behind interactive elements?
6. Look for a plain-text pricing file or llms.txt file on your site. Do you have these?

Why Acting Early Pays Off

Claude is growing fastest among serious business buyers. Getting mentioned early — before your competitors bother doing any of this — means you help shape how Claude describes your whole category.

That's not really possible with Google anymore; it's too crowded. But it's still possible with Claude today.